MUSIC PUBLISHING 101

a comprehensive guide to everything about music publishing

What is music publishing?

Whenever a songwriter/producer writes a song there are royalties associated with the composition that can be collected

  • In this situation, a music publisher’s goal is to exploit/maximize income from their music catalog (usually songs from various writers, producers, etc.). On the other hand, a songwriter’s goal is to write/finish as many songs as they can to be licensed over their publishing agreement term.

  • To keep things simple, music publishing mainly includes the composition rather than the master recording

    • ex. Sony is a label but has Sony Music Publishing as their publishing entity

      • The label collects the distribution/master recording royalties while the publishing entity collects the composition royalties

  • There can be multiple master recordings but only one composition

Types of royalties

  • Mechanicals - when your song is physically/digitally played (ex. CD sales, Spotify streaming)

  • Public Performance - when your song is played publically (ex. streaming and live venues)

    • Writer’s share - your publisher should NEVER touch this, this is sent directly by your PRO

    • Publisher’s share - your publisher’s % for the work they do, generally kept 100% by the publisher unless you have some sort of co-publishing deal

  • Sync Licensing - when your song is “synced” with visuals to form a new work (ex. movies, TV, commercials, etc.)

    • Find sync libraries vetted by music producers here

Types of deals

  • Non-exclusive - you can work with as many non-exclusive publishers for your catalog

  • Song by song - only specific songs are kept/exploited by the label

  • Exclusive - you are locked into a term + options where everything you make is kept by the publisher

  • Buyout - you sell off your publishing rights to a publisher (ex. Justin Timberlake, Katy Perry, etc.)

  • Administrative - the publishing company, for a set %, will administer your catalog (ex. Tunecore Publishing, Songtrust, CD Baby Pro)

    • It is pretty common for smaller labels who need a major label for their connections

    • Sign up for Songtrust here

      • I’ve been with them for 6 years, and haven’t run into an issue with collections/registrations since

  • Co-publishing - not very common but you have a publishing entity and an admin publisher that helps registration for a smaller fee (usually smaller than an administrative deal)

Understanding royalty statements

Statement summary from ASCAP

 

Statement breakdown from ASCAP

Statement summary from ASCAP

 

How to get a music publishing deal

Collaboration

  • reach out to writers already signed with deals/companies

  • ex. Jarod is signed to WMG, hit him up and send him tracks or offer him an opportunity in exchange for working on something in the future

  • People LOVE favors/opportunities - they hate people that ask for things

Cold DM

  • reach out to people 5-10 years ahead of you in terms of goals, production, etc.

  • ask for advice and virtual coffee chat

    • treat this as a networking opportunity not a “give me a chance” sort of deal

    • if everything goes well, worth messaging them in the future to ask how things are going/if they’d be interested in working

  • This is exactly what I did during Covid —> met an amazing topliner/A&R —> mentored for 1-2 years —> offered publishing deal in 2023 and signed in August

Work of mouth

  • a little less common but if you have a big song or placement with an artist that explodes, you might have a chance to meet with a publishing company to discuss a possible signing

    • if this is the case, it is most likely to be a one-song deal

ANR

  • every major or indie label will have a demo portal where you can submit your music to

  • unless you have a direct connection to an ANR AND permission to send your music, it’s best to go through the normal submission process

  • keep it short and simple

    • who you are, current projects/accolades, what you have planned for the future, and audience (metrics are key)

    • ex. Michael, working on projects with ARTIST 1, 2, 3**,** landed a #3 in Japan, planning on releasing a title single with X, currently has 20K on Tiktok, 1K on Instagram, 400,000 monthly on Spotify

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