A Deep Dive into MySphera - Reviewing EVERY Spotify Promotion Service
IN TODAY’S ENTRY ON “Reviewing every Spotify Promotion company so you don’t have to!”
MYSPHERA
“THE MATCHMAKER BETWEEN YOUR MUSIC AND TASTEMAKERS”
what is mysphera?
MySphera is a freemium Spotify playlisting service that’s been around since 2018. The service aims to pair curators with artists. Artists can submit for free through a curator contact form or run a paid campaign where MySphera will pitch your song to the “best-fit” curators. While you can submit your tracks for free, there is a limit on the number of curators with contact forms available. There are around a thousand more curators that are only available via a paid campaign.
Genre-wise, the curators specialize in a wide variety of genres. The ones that have the most support are Hip-hop, EDM, Lofi, and Electronic. - this is something to keep in mind if you consider doing a paid campaign.
my personal experience with mysphera
I ran a Premium Campaign in 2019 for an EDM/Female vocal track on an old artist project I used to produce for - you can find the track here if you’re interested. The campaign was $29.99 and was to run for one month.
As you can see below, the Premium campaign includes:
A minimum potential reach of 5,000
A 30-day campaign
Weekly updates
Twitter and Instagram features on MySphera’s social media accounts
After paying the $29.99 and sending the track’s Spotify link, Netta from MySphera appeared in my inbox. I would continue getting updates from Netta as more and more curators were sent my song or when it was added to a playlist.
results?
Unfortunately, the campaign only ran for 14 days. The track was placed on 5 playlists and was sent to around 30 curators. The song gained around 119 streams from the start of the campaign to the end of the campaign. There were little to no streams after the campaign ended. Prior to this campaign, the song was organically hitting 25-50 plays per week. So while 119 doesn’t seem like a lot, this was actually a substantial increase that raised the streaming floor of the song. - not saying it was worth it but it did impact the song.
Like many other playlisting promotion services, plays can almost never be guaranteed. MySphera uses a “reach potential” model where the follower count on a playlist is the determining factor rather than the average streams it brings per week. A 5,000 potential reach is basically meaningless in a realm of fake followers and botted streams. Another reason why these services choose reach over stream count is to avoid giving refunds to disgruntled artists who feel cheated.
makes sense…
Based on MySphera’s refund terms, you can only receive a refund of 50% if NO curators pick up your song. What is really stopping MySphera from creating a fail-safe account that adds all the bad songs to a private playlist to avoid paying those refunds? Not claiming that MySphera does this but it makes you question the potential loopholes they’ve created.
let’s break down the numbers…
Based on the number of streams and minimum potential reach, about 2.3% of the followers on those playlists actually listened to my song.
Based on the number of curators and playlist placements, about 16.67% of curators chose to add my song to their playlist.
Based on the cost of the campaign and average payout per stream, I made $0.476 or around $0.50. Meaning that the entire service ended up costing me $29.49 after royalty recoupment. But since the song was a collaboration where the royalties were being split 50/50, I really only walked away with $0.238.
things to consider…
After doing some digging on Reddit and independent artist forums, I found out that success on MySphera is solely dependent on what genre you submit. Many artists who claim an increase in streams and followers were submitting either Hip-hop or Lofi beats. The ones that were struggling had sent in niche and underground genres that don’t generally get a ton of coverage - Which makes sense because more popular genres are bound to have more curators.
Here are some testimonials from other artist’s who have used MySphera:
here are the BENEFITS AND DRAWBACKS
Benefits
Cheap Spotify promotion that won’t break the bank
Ability to send music to some curators for free
Simple and easy to use
Compensation for curators
drawbacks
Average to poor results for some genres
Lack of customer service
Unfair refund policy
Lack of reach potential when compared to services at the same cost
why use mysphera?
If you’re aiming for algorithmic Spotify playlists like Discover Weekly or Release Radar, you have to generate a lot of buzz. Creating buzz requires a lot of moving pieces in a lot of different locations. For example, running a pre-save campaign, using Submithub premium credits to pitch to curators, and spending money on Spotify playlisting services. MySphera is just another piece that can help your song land some algorithmic support from Spotify. With that being said, I would strongly recommend saving that money and spending it on something else that can help bolster your artist project. For example, buying stickers to give out at a show, replacing a torn XLR cable, or even investing that money into crypto (not a great time for this actually lol) or a Roth IRA.
Like any other paid promotion service, results will vary on a large number of factors like genre, artist, cost, guarantees, etc. It is up to YOU as an artist to test and research all the tools out there and make the best decision for yourself. Just cause MySphera didn’t work for me doesn’t mean it won’t work for you! - if you wanna give MySphera a shot, use my referral link to save 10%!
MYSPHERE ALTERNATIVES
If you have a marketing budget set for your song, here are some alternatives you can try out instead
Pitch your track to curators for free using my Free Spotify Playlist Contact Sheet
Purchase Premium and use Free Daily Submithub credits
Use 25 Weekly Credits on Daily Playlists to submit to free curators
For the hardcore “do it yourself-ers” go cop yourself a copy of the ULTIMATE SPOTIFY PITCHING GUIDE
Focus your time and energy on creating content focused on promoting your upcoming and past releases
This includes TikTok, Instagram Reels, Youtube Shorts, and Facebook Reels
Once a piece of content starts to blow up, use that as your ad creative
